İstanbul · Design Studio · Est. 2019

Design systems for
licensed iGaming
brands.

We craft visual identities, websites and product interfaces for licensed casino and sportsbook operators. Pure design — no game integrations, no platform code, no operations.

Start a project See selected work →
01
Brand identity
02
Web design
03
UI systems
04
Art direction
[ 01 — About the studio ]

Turkplaybet is a design-only studio. We deliver visual identity, marketing sites and product UI for clients operating under valid gambling licences in their respective jurisdictions. We do not build, host, operate or integrate any gaming platform, payment processor or RNG software.

Engagements begin with a written brief, a signed scope and a clear handover plan. Source files are delivered to the client at project close.

[ 02 — Services ]

Design, end to end. Nothing else.

01

Brand Identity

Logo systems, wordmarks, colour, typography and brand guidelines tailored for regulated entertainment markets.

  • Naming & visual concept
  • Logo & mark design
  • Brand guidelines
02

Website Design

High-fidelity website mockups and design systems built around clarity, conversion and licensed-operator compliance copy.

  • Information architecture
  • Hi-fi mockups (Figma)
  • Responsive design system
03

Product UI

Interface design for lobbies, dashboards, account areas and promotion pages — components, states, tokens, documentation.

  • UI component libraries
  • Design tokens
  • Interaction specs
04

Art Direction

Campaign visuals, key art, illustration direction and editorial layouts that give a licensed brand a memorable visual voice.

  • Campaign concepts
  • Key art & illustration
  • Editorial systems
05

Marketing Design

Banner systems, landing page templates, social formats and ad creative — always within the responsible-gaming guidelines of the client's licence.

  • Landing page templates
  • Banner & ad systems
  • Social formats
06

Motion Concepts

Logo animation, micro-interactions, hero motion concepts and prototypes ready for an in-house or third-party engineering team to implement.

  • Motion guidelines
  • Lottie / Rive prototypes
  • Hero scenes
[ What we do not do ]

No game development. No platform integration. No payment processing. No RNG or odds engines. No operator licences. No hosting or live operations. Design only.

[ 03 — Process ]

A calm, written, four-stage process.

01
Discover
Workshops, market scan and competitive audit. We learn the licence, the audience and the brand voice before we open Figma.
02
Define
Strategy doc, moodboards, typography pairings and a written direction the whole team signs off on.
03
Design
Identity, web and UI work in weekly review cycles. Every screen documented, every token named.
04
Deliver
Source files, brand guide, component library and a handover call with the client's engineering partner.
[ 04 — Selected work ]

A small studio, specific output.

Anonymised previews. Full case studies are shared with prospective clients under NDA.

Brand identity

European licensed operator — Rebrand

A full identity rebuild for a long-running operator: wordmark, colour, typography and 80-page guidelines.

Website

Marketing site & design system

Forty-two screens, a tokenised component library, and a documented motion language.

Product UI

Account & promotion area

Customer-facing dashboard redesign focused on clarity, accessibility and responsible-play surfaces.

Art direction

Seasonal campaign system

A scalable art direction system for quarterly campaigns across web, social and out-of-home.

[ 05 — Team ]

Twelve people. One studio.

A senior team across design, strategy and client services. We work on a small number of engagements at a time, on purpose.

EY
01

Emre Yıldız

Chief Executive Officer Studio direction
SK
02

Selin Kaya

Creative Director Art & identity
MD
03

Mert Demir

Design Director Web & product
ZA
04

Zeynep Aydın

Senior Designer Brand identity
CÖ
05

Can Öztürk

Senior Designer UI systems
DŞ
06

Deniz Şahin

Designer Web design
EA
07

Ece Arslan

Designer Motion concepts
BÇ
08

Burak Çelik

Illustrator Key art
AY
09

Aylin Yılmaz

Head of Marketing Studio brand
KD
10

Kaan Doğan

Sales Lead New business
DK
11

Defne Korkmaz

Account Manager Client services
AP
12

Ayşe Polat

Studio Operations People & finance
[ 06 — How we work ]

Principles, not process theatre.

01

Licensed clients only

We accept briefs from operators that hold a valid gambling licence in their target jurisdiction. Documentation is reviewed during onboarding.

02

Design, not operations

Our scope ends at design files and guidelines. Engineering, hosting and platform integration are the client's responsibility.

03

Responsible gaming surfaces

Every UI we design includes responsible gaming surfaces — limits, self-exclusion, support links — designed for visibility, not for hiding.

04

Written, by default

Briefs, scopes, decisions and approvals are written down. It removes ambiguity and protects both sides of the engagement.

[ 07 — Contact ]

Have a brief?
Let's talk.

Send a short note about your project, your licence jurisdiction and your timeline. We reply within two working days.

Email info@turkplaybet.com
Studio Yenişehir, 34435 Beyoğlu/İstanbul, Türkiye
Hours Mon — Fri · 09:00 to 18:00 (TRT)